Healthy Trucking Kiosks Offer Innovative Advertising Opportunities

“In the business world, the rearview mirror is always clearer than the windshield.”

 – Warren Buffett

Recruiting and Retention: It’s the People and the Process

By Eric Stegman

Fourteen years ago, I began my trucking career with Craig Transportation Co. in the Sales and Marketing Department and later launched our Logistics Division. For the past three years, I have been leading driver development, which includes recruiting and retention. President and owner Lance Craig always maintained that drivers were just as important as customers, if not more so.

Senior VP Chris Simmons recognized my sales talent and challenged me to focus my efforts on recruiting and retention.

Recruiting is similar to sales and marketing. Bonding with a prospective driver and achieving equal respect is the key to building a trusting relationship. The recruiter today needs to have a wide range of people skills. Listen to your drivers. They want to talk and know how you are going to help them. You only have one chance to make a good impression. Get focused and give the call 100 percent of your attention.

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Swapping Sweets for Sweat Pays Off for Carriers, Drivers

If high-tech companies offer incentives for employees to bike to work and adopt healthier lifestyles, why can’t trucking companies encourage drivers to exercise, stretch and eat granola bars? A growing number of carriers are doing just that.

Con-way, for example ...

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Roemer Insurance Invests In Employee Health and Wellness

If an insurance company that specializes in trucking insurance packages for large and small fleets invests in health and wellness programs for its own employees, it follows that its carriers clients – and all fleet owners, for that matter – might want to consider doing the same for their employees. After all, who knows more about risk management and return on investment than an insurance company?

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My Point: Practicing What I Preach at ‘Boot Camp’

Marvin Shefsky
- Publisher

We’ve been talking a lot about health and wellness lately in this column and in our two driver recruitment magazines, Over the Road and Pro Trucker. We’ve also put our money where our mouth is by launching a Healthy Trucking Initiative and sponsoring HT kiosks at truck stops nationwide where truckers can check their blood pressure for free. I recently took yet another step down the road toward better health by literally practicing what I’ve been preaching all these many months. I spent the month of October in Durham, NC as a participant in the Rice Diet Program.

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Drivers Sound Off

Is the trucking industry heading in the right direction?

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Driver Shortage Tops List of Industry Concerns

Guess what’s the No. 1 concern of trucking industry executives?

If you said the driver shortage, you must be responsible for recruiting and retention.

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Schneider Honored for Sleep Apnea Detection, Treatment Program

The benefits of “healthy driving” programs keep piling up for carriers in terms of healthier, happier, safer and more productive drivers, and all of that can’t help but boost retention rates while improving the bottom line.

Consider, for example, the case of Schneider National, Inc. Earlier this year ...

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