Healthy Trucking Kiosks Offer Innovative Advertising Opportunities
Ramp Media Group Announces Important Promotions
Quote of the Day
Given the theme of the issue’s lead story regarding military and trucking careers, here are a few famous military quotes:
“Never in the field of human conflict was so much owed by so many to so few.”
– Prime Minister Winston Churchill, talking about the Royal Air Force
“Come on you sons of bitches! Do you want to live forever?”
Gunnery Sgt. Dan Daly, June 4, 1918, while leading Marines at Belleu Wood
“No bastard ever won a war by dying for his country. He won it by making the other poor dumb bastard die for his country.”
– Gen. George Patton Jr.
“I have not yet begun to fight.”
– Captain John Paul Jones, aboard the Bon Homme Richard after the captain of the British ship Serapis asked Capt. Jones if he wanted to surrender
Many Reasons to Hire Military Vets
By David Johnson
 |
David Johnson on patrol in Fallujah, Iraq. |
On April 14, Bill Graves, president and chief executive officer of American Trucking Associations, and Lt. Gen. Jack C. Stultz, Chief, Army Reserve and Commanding General, Army Reserve Command, signed a ground-breaking recruiting partnership agreement with the U.S. Army Reserve (see related article below). This first-of-its-kind arrangement is designed to provide experienced truck drivers for the military and provide careers to truck drivers leaving the service.
This alliance formalizes what insightful recruiting professionals in the trucking industry have long known: that their companies will benefit from the employment of intelligent, trained and responsible men and women with military values, experience and proven leadership skills.
ATA, Army Reserve Launch Transport Partnership
The American Trucking Associations (ATA) recently signed a recruiting partnership agreement with the U.S. Army Reserve that will provide experienced truck drivers for the military and provide careers to truck drivers leaving the military.
The two organizations will focus efforts on recruiting commercial vehicle drivers into the U.S. Army Reserve, and recruiting members of the U.S. Army Reserve and those transitioning from active duty to the Army Reserve into careers in the trucking industry.
“The men and women of the Armed Forces have all the motivation and tools necessary to move successfully from the military into many areas within our industry,” says ATA President and CEO Bill Graves. “Army Reservists are ideal candidates for America’s professional truck drivers.
Read More >>>
Gaining Driver Support for New Technology
By Tom Flies
As in most industries, technology will continue to shape and advance the logistics industry. Specifically for the trucking industry, one critical component to successfully implementing a new technology within an organization is to get buy-in from the organization – particularly from the drivers. There is no question that motor carriers can greatly benefit from technological advances, but what managers ponder is whether their organization can effectively manage the changes that implementing a technology involves. Within this scenario, driver acceptance is a very real concern. Negative perceptions of any change on the part of your drivers can, at best, mean ineffective implementation. At worst, negative perceptions can lead to higher operating costs, which is, of course, the opposite result of what you wanted when you bought the technology.
Read More >>>
My Point: Healthy Choices for Carriers and Drivers
Marvin Shefsky
- Publisher
If you happened to stop by our booth at this year’s Mid-America Trucking Show in Louisville – many of you did – you had to be as impressed as we were by the huge number of truck drivers who checked their blood pressure for free. As part of our “Healthy Trucking Initiative,” we had four BP machines at our booth, and each machine was in use from virtually the moment the show opened each day until closing time. During the three days of the show, well over 2,000 drivers checked their blood pressure and, in so doing, walked away with a better understanding of where they stand health-wise and what they need to do in order to get healthier.
Read More >>>
Driver Sound Off
Times are tough. Depending on who’s doing the talking, the economy is slowing down, nearing a recession, in a recession or struggling to come out of a recession. The trucking industry has been hammered by skyrocketing fuel prices coupled with stagnant freight and rates, yet truck drivers – especially well-qualified drivers with impressive work records – remain in high demand. With all of that as a backdrop, Over the Road and ProTrucker recently asked a handful of over-the-road professionals the following question:
Is the trucking industry heading in the right direction?
Maine truck driving school in a class by itself
By Ted Cohen
The Class “A” commercial-driving program at Oxford Hills Technical School in South Paris, ME, boasts something that no other driving school in the New England region can claim – certification from the Professional Truck Driver Institute Inc. of Alexandria, VA. PTDI sets the industry’s gold standard for approved truck-driver training courses.
Feds Push for Tougher Driving School Standards
The Bush administration has proposed that new truck drivers take classes only through standardized, accredited training programs, but the trucking industry’s not buying it. A vice president at Pitt Ohio Express said, “The accreditation requirements as proposed are onerous, costly and would undermine the ability of Pitt Ohio to advance and train our own employees for driving positions.”
To learn more about Over the Road and Pro Trucker and how to put our team to work on your driver recruitment advertising needs, call our advertising sales team at 800-878-0311 or go to: www.otrprotrucker.com.
