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Healthy Trucking kiosks offer innovative advertising opportunity
Is it ever OK to be less than truthful with drivers during the recruiting process?
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"Management is nothing more than motivating other people."
-- Lee Iacocca
Healthy Trucking kiosks offer innovative advertising opportunity
Looking for an innovative, effective advertising opportunity to share your recruiting message with upwards of 150,000 over-the-road professionals a month? The new Healthy Trucking Info kiosks sponsored by Over the Road, Pro Trucker and Inside Trucking Online are strategically placed in more than 100 popular truck stops and travel plazas around the country. Each kiosk includes a wealth of health information, as well as a blood-pressure monitoring machine so drivers can take a free, two-minute test to determine their blood pressure.
The recently introduced kiosks are already proving popular with drivers. Each blood-pressure machine, for example, averages 50 tests a day. For 100 machines, that totals 5,000 tests a day or 150,000 a month.
Your company has several advertising options to put your message in front of these potential recruits. Advertising elements include:
• An 11" x 8" poster displayed prominently on the Healthy Trucking Info kiosks.
• A driver recruiting card, printed one or two sides, distributed in multi-card decks available for free pickup by professional drivers and owner-operators at all Healthy Trucking Info kiosks.
• Full-color decals strategically placed for maximum impact on Healthy Trucking Info kiosk consoles, blood pressure monitor cuffs and seats.
• Prominent banner ad placement on the www.healthytruckinginfo.com Web site, packed with tips to help drivers lead a healthier lifestyle.
With free, easy-to-use blood pressure monitors and a wealth of information about high blood pressure and related illnesses, the Healthy Trucking kiosks have quickly become a beacon for healthy lifestyle products and services for truckers. To learn more about the advertising opportunities available through the Healthy Trucking Info program, contact your Ramp Publishing National Accounts Manager at (800) 878-0311 or send an e-mail to adsales@healthytruckerinfo.com .
