Healthy Trucking Kiosks Offer Innovative Advertising Opportunities
Quote of the Day
Today we give you not one but several quotes, all from the legendary British prime minister, Sir Winston Churchill. Churchill was known as a great political leader and statesmen, but his wonderful command of the English language allowed him to craft some glorious insults, such as these gems from an era when wit (rather than 4-letter words) ruled:
* “He has all the virtues I dislike and none of the vices I admire.”
* “A modest little person, with much to be modest about.”
* George Bernard Shaw to Churchill: “I am enclosing two tickets to the first night of my new play; bring a friend … if you have one.” Churchill in response: “Cannot possibly attend first night, will attend second … if there is one.”
* An exchange between Churchill & Lady Nancy Astor after a tense dinner party: She said, “Winston, if you were my husband, I’d poison your tea.” Churchill’s response: “Nancy, if you were my wife, I’d drink it.”
Healthy Trucking Kiosks Offer Innovative Advertising Opportunities
Looking for an innovative, effective advertising opportunity to share your advertising message with upwards of 150,000 health-minded over-the-road professionals a month? The new Healthy Trucking Info kiosks sponsored by Over the Road, Pro Trucker and Inside Trucking Online are strategically placed in more than 100 popular truck stops and travel plazas around the country. Each kiosk includes a wealth of health information, as well as a blood-pressure monitoring machine so drivers can take a quick, free test to determine their blood pressure.
The recently introduced kiosks are already proving popular with drivers. Each blood-pressure machine, for example, averages 50 tests a day. For 100 machines, that totals 5,000 tests a day or 150,000 a month.
Your company has several advertising options to put your message in front of this attentive audience. Advertising elements include:
• A poster displayed prominently on the Healthy Trucking Info kiosks.
• A card printed on one or two sides, distributed in multi-card decks available for free pickup by professional drivers and owner-operators at all Healthy Trucking Info kiosks. (see the "Truckers Only Card Pack" below)
• Full-color decals strategically placed for maximum impact on Healthy Trucking Info kiosk consoles, blood pressure monitor cuffs and seats.
• Prominent banner ad placement on the www.healthytruckinginfo.com Web site, packed with tips to help drivers lead a healthier lifestyle.
With free, easy-to-use blood pressure monitors and a wealth of information about high blood pressure and related illnesses, the Healthy Trucking kiosks have quickly become a beacon for healthy lifestyle products and services for truckers, not to mention driver recruiters. To learn more about the advertising opportunities available through the Healthy Trucking Info program, contact your Ramp Publishing National Accounts Manager at (800) 878-0311 or send an e-mail to adsales@healthytruckinginfo.com.
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