Healthy Trucking Kiosks Offer Innovative Advertising Opportunities
Quote of the Day
Today we give you not one but several quotes, all from the legendary British prime minister, Sir Winston Churchill. Churchill was known as a great political leader and statesmen, but his wonderful command of the English language allowed him to craft some glorious insults, such as these gems from an era when wit (rather than 4-letter words) ruled:
* “He has all the virtues I dislike and none of the vices I admire.”
* “A modest little person, with much to be modest about.”
* George Bernard Shaw to Churchill: “I am enclosing two tickets to the first night of my new play; bring a friend … if you have one.” Churchill in response: “Cannot possibly attend first night, will attend second … if there is one.”
* An exchange between Churchill & Lady Nancy Astor after a tense dinner party: She said, “Winston, if you were my husband, I’d poison your tea.” Churchill’s response: “Nancy, if you were my wife, I’d drink it.”
Number of Women Drivers on the Rise
During World War II, thousands of American women worked as truckers when men were called on to fight. Once the soldiers returned home, the number of women drivers fell sharply. Today, however, women are making a comeback.
Last year, according to the Bureau of Labor Statistics, 182,000 (5.2 percent) of the nation’s 3.5 million truck drivers were women. In 1983, women accounted for only 84,000 (3.5 percent) of the 2.4 million drivers.
Companies are hiring women to help offset the driver shortage, but the push to hire more women goes beyond the shortage. Women simply make good truckers. The CEO of an Indiana motor carrier finds that women drivers tend to be more careful and take better care of their equipment than men.
Rosa Reynosa, 30, works for Con-way in its LTL business in a Chicago suburb. She hauls loads in the Chicago area and operates a forklift, moving loads from incoming trucks. Her boss describes her as one of his best workers. “If I had 30 more Rosas, I’d be a happy man,” he says.
Advances in technology, such as power steering, make the profession more attractive to women. Another selling point for female drivers: They are paid by the mile, just as men, so there is no chance of earning lower wages. The average trucker earned $36,000 last year, while more experienced drivers or team drivers can make up to $60,000 per year.
Although the industry is more “female friendly” than ever, there’s still work to be done. Security remains a concern for some women, who say most facilities lack basic accommodations, such as showers for women and secure places to sleep.
Source: Roemer Report (used with permission)
