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"Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall."

-- Stephen R. Covey

Knowledge Truly is Power

By Angela Bruskotter

It’s a good time to be an owner-operator. The trucking industry recognizes that owner-operators are the ultimate capacity development tool, and fleets are doing everything they can to attract and retain quality owner-operators including sign-on bonuses, pay increases and fuel surcharges along with quality of life improvements. However, what they are really creating is the idea that there is always greener grass somewhere else. As owner-operators are bombarded with recruiting ads and posters promising more revenue and better opportunities at other carriers, they are switching carriers and industry segments at an alarming rate.

Many owner-operators cite dissatisfaction with their pay or miles, too much time away from home and lack of respect as a few of the major reasons why they choose to switch carriers or quit. While the pay solutions mentioned above may work in the short-term, the pay increase or incentive is soon forgotten and dissatisfaction returns, requiring another pay increase or incentive, and the cycle continues.

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Driver Shortage, Retention Top List of Issues

The driver shortage surpassed diesel fuel costs as the most critical issue facing the trucking industry in 2006, according to a comprehensive study conducted by the American Transportation Research Institute (ATRI).

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TCA Responds to Critical Coverage

In response to a series of articles in the popular press that were critical of the trucking industry and its safety record, the Truckload Carriers Association sent out a press release that addressed many of the issues raised in the articles while pointing out the true nature of the industry.

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My Point: What's in Your Retention Wallet?

Marvin Shefsky
- Publisher

Plenty of carriers have advertising budgets designed to recruit additional drivers, but how many of those same carriers have a serious retention budget aimed at retaining the drivers they already have?

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Defining Your Trade Show Recruiting Goals

By Ellen Voie

Wandering through the aisles at the Mid-America Trucking Show [this year's show is set for March 22-24 at the Kentucky Exposition Center in Louisville] is like paging through a catalog full of fun gifts and educational materials.

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It's What You Don't Say That Can Often Do The Most Damage

By Bill Webb

A couple of years ago, on an Easter weekend, my oldest son (then 4 years old) got our attention when he emerged from a makeshift bedroom that also serves as a home office at my in-laws' house with a pair of scissors in his hand and a very creative self-administered haircut.

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Drivers Sound Off

According to most accounts, the industry-wide annual turnover rate among drivers exceeds 100 percent. Of course, some carriers do a much better job of retaining drivers than the industry average. . . and some do much worse.

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