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Healthy Trucking Kiosks Offer Innovative Advertising Opportunities The ‘Oracle of Omaha’ Quote of the Day “In the business world, the rearview mirror is always clearer than the windshield.” – Warren Buffett |
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Swapping Sweets for Sweat Pays Off for Carriers, Drivers If high-tech companies offer incentives for employees to bike to work and adopt healthier lifestyles, why can’t trucking companies encourage drivers to exercise, stretch and eat granola bars? A growing number of carriers are doing just that. Con-way, for example, is working hard to change the stereotype of drivers as consuming too much coffee and sweets and being overweight and out of shape. It’s been two years since Con-way hired a wellness coach at one of its Los Angeles centers to help drivers learn how to lead healthier lives. The first year’s results surprised company leaders: workers’ compensation costs dropped 80 percent and absenteeism dropped 75 percent. “Frankly, we were shocked by how positive the result was,” says Con-way’s regional manager of safety, Ed Boe. “The wellness coach costs $4,500 to $9,000 per month, but the program more than pays for itself.” One driver who suffered from an injured disk for years says the coach changed his life. “He cured my back pain with just a couple of stretches,” says the 36-year-old. “Just 15 minutes a day, and it’s gone.” The coach, a certified athletic trainer, encourages drivers to drink lots of water, reach for fruits and vegetables instead of doughnuts and chips, and, of course, exercise. Souce: Roemer Report. Used with permission.
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