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Show Your Drivers You Care! Put a Healthy Trucking Kiosk in Your Terminal

“It’s the price of leadership to do the thing you believe has to be done at the time it must be done.”

– Lyndon B. Johnson
36th president of the United States

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MATS provides a powerful, cost-effective means to recruit drivers

By Tim Young

With the 2009 Mid-America Trucking Show scheduled to open in about two months, I would like to take this opportunity to point out the importance of our Recruitment Center and your participation as potential employers for our attendees. I believe you will realize the need to include MATS in your 2009 recruiting plans in preparation for the upcoming positive shift in our economic environment.

First, may I bring to your attention the No. 1 reason tradeshows are even in existence: return on investment.

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Does your recruiting message reflect your corporate culture?

By Ellen Voie

Thumb through any trucking-related magazine and you will see a variety of recruiting ads, each one designed to stand out from the others. Even in today’s less intense capacity environment, these ads continue to dominate many industry publications. What makes an ad for one company different from the next? What does the ad imply to the reader?

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Discount Prescription Drug Cards

Some of the best and most effective driver retention techniques are free. Having the folks at headquarters give drivers a smile when they walk in the door, for example, or a simple pat on the back of a driver for a job well done. Now you can add Healthy Trucking Discount Prescription Drug Cards to the list.

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Job Hoppers Remain Mum

CDL holders who fail a drug test generally do not inform prospective employers about test results, according to an investigation by the Federal Motor Carrier Safety Administration (FMCSA).

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My Point: At times like this, quality trumps quantity

Marvin Shefsky
- Publisher

Turnover is at an all-time low.

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Driver Sound Off

The sour economy has slowed the trucking industry’s notoriously high driver turnover rate, yet many drivers, especially young drivers just entering the business, still wash out after a few weeks or months on the job. With that in mind, Over the Road and Pro Trucker magazines asked a handful of veteran professional truckers the following question:

What advice do you have for a young driver just getting started?

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State of the Industry

Following are excerpts from a “State of the Industry” speech delivered late last year by American Trucking Associations President and CEO Bill Graves:

“Things are not going well for our industry and we face some awfully tough times in the near future. With war and unrest throughout many parts of the world as a backdrop, unimaginable record fuel prices have hit us hard and the hits may just keep coming. The economic slowdown -- highlighted by the housing and automotive industries -- has had a devastating impact on our tonnage and the recent financial meltdown on Wall Street severely impacts the credit markets you rely on for the capital to run your businesses. …"

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